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TripAdvisor’s 4 Booking Behaviors & Why You Should Care

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Person driving on the road in the mountains

As savvy, Inbound Marketing professionals, we love personas. They represent different versions of your ideal customer, personifying them and giving them a story so that you can put yourself in their position. In doing this, you can provide the best customer experience possible, whether in person or on the web.

How to Resonate with Millenials

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How to Resonate with Millenials blog.png

How do you market to the young adults that contribute $1.3 trillion in annual spending? How about a handshake? That may seem far-fetched, but there are many ways you can achieve a personal connection on a virtual scale. Reach out to your target on a personal level, as if you’re greeting them in person. Millennials value personable experiences.

10 Ways to Insulate your Business from Disruption

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10 Ways to Insulate your Business from Disruption

Disrupting customers to make a sale is a strategy that’s decayed over a very short amount of time. Cold calls rarely work and, when they do, it’s not worth the cost. We’ve outlined 10 ways to turn your disruptive sales tactics into digital handshakes.

Why it’s Necessary to Constantly Innovate

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Why it's Necessary to Constantly Innovate

The industry is evolving faster than ever before

“In a nutshell, we’re living in a rapidly-changing world where ‘on the fly’ collaboration sessions involving voice, video, and data sharing are becoming commonplace,” says Jeremy Cioara of CBT Nuggets, a company devoted to technological advancements. “Executives and employees have their expectations set high when it comes to supporting collaborative communication within an organization.”

10 Ways To Take Your Company To The Next Level

a blue and white sign that says ways to take your company to the next level

Today’s marketing gives customers the power. They determine the ranking of your business through reviews. They promote your business through social media. They educate people about your business through personal experiences. Since customers determine the success of your business, it’s important to tune your strategies accordingly. The infographic below offers 10 ways to take your company to the next level and meet the demand of online consumers.

How to Make Sure Your Company Stays Relevant

a man laying on the ground next to a car

Car mechanic

Instant gratification. That’s what today’s techy world has driven its inhabitants to expect. It’s a world where the internet is being delivered via drones, cars drive themselves, and you can apply for a loan at 3 in the morning. The internet and its counterparts change everything – including the way businesses stay relevant. Companies that understand this, stay ahead.

Marketing Tips To Get Your Properties Off of 3rd Party Sites

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WAV Group, a lead real estate consulting agency, defines third party sites as “consumer facing websites that are not operated or owned by real estate agents, brokers, associations or MLS’s.” Third party sites give your valuable property more exposure which lead to a better return on your investment…most of the time. Nowadays, however, property owners are starting to learn the hard way that the cost, (which is ever-increasing), just isn’t worth it anymore. It’s time to make the transition of getting your properties off of third party sites and back under your control.

Why your website isn’t ranking (and what to do about it)

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wordcloud of seo related terms

The wondrous world of SEO. There’s a lot more to it than people realize. As I said in another SEO-related post, there is no magic SEO button that helps you rank high. If it were that simple, I’d be out of a job. Online marketing involves several working parts coming together.

What Marketers Won’t Tell You About SEO

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What Marketers Won't Tell You About SEO

SEO, or search engine optimization, is something that most people have probably heard of, but know little about. (It has also been called SEM, or search engine marketing.) Contrary to popular belief, there is no magic SEO button that miraculously puts you at the top of Google search results. Most marketers and software use that lack of understanding to their advantage in attempts to sell you, the consumer, what you don’t need. Fortunately, we’re not those marketers.

5 Review Best Practices for Wedding Vendors

a woman standing in front of a crowd with the words 5 tips for wedding vendors review management


Online reviews are digital gold. Most bride-to-bes are millennial know-it-alls. If you’re not established online, chances are they will skip right over you. These clients put a lot of stock into the reviews of others. It’s the new and improved word-of-mouth marketing…so to speak. People pay attention to the experience others have had with your business, and that experience is a reflection of the quality of service you offer. In fact, a study by Harvard Business School’s Michael Luca, showed that a one-star increase review sites can lead to a 9% revenue increase.