Managing a business comes with its challenges. At any given time, there are countless clients to serve. Business owners and employees can find themselves overwhelmed by the amount of “to-dos” on their checklist and number of clients to delight.
The umbrella term of “marketing” broadens by the year. In the past, it has been a newspaper ad, a Yellow Page listing, or a postcard dropped in the mail. Marketing trends have moved more toward the customer experience, rather than the delivery of an in-your-face advertisement.
We’ve learned about the basics of Instagram and how to set up an account and get started. However, there’s so much more to this highly-visual form of social media than just hashtags and news feed posts.
E-mail marketing continues to be an integral part of marketing strategy, especially when utilizing methods of demand generation. The reason it holds its strength is its personal approach – by delivering relevant content into your customer’s world, you invite them into yours. Not all email marketing is created equally. In order to be personal, not classified as […]
Without being a marketing expert, you know that one thing you need to truly make your business soar is customers. But in order to get customers, you have to find them – and convince them to use or buy your product or service. Short of standing on a street corner and personally informing every passer-by […]
Marketing is a broad term that encompasses every detail of how you run your business and the path you take to meet your goals. When we dive into these paths, all approaches lead to the same desired result: Success. But how do you become successful? It consistently begins with the same basic premise: The NEED (or the demand) for your […]
Making sure that you have a great content strategy is important to ensure your consistent success. Social media platforms are a great way to connect with your audience. And a great social media presence requires effective content. Facebook in particular is a great platform to begin your content strategy.
Content audits. The word ‘audit’ brings pictures of tedium and boredom. I’d like to call it a ‘content investigation’ to make it sound more interesting, but in all actuality, an audit is an audit no matter how we try to spin it.