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Creating an Instagram Content Strategy

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Content is king on all social media sites, but on Instagram, there are extra layers to making sure your content really pops. The highly visual and laid-back nature of this platform creates both unique challenges and opportunities as you craft your content strategy for Instagram.

Creating a Facebook Content Strategy

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Making sure that you have a great content strategy is important to ensure your consistent success. Social media platforms are a great way to connect with your audience. And a great social media presence requires effective content. Facebook in particular is a great platform to begin your content strategy.

Tools to Take Your Video Blogging to the Next Level

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Video blogging and advertisements have become increasingly important in social media marketing. While it’s clearly an important part of any company’s marketing strategy, it can be overwhelming to know where to start.

How to get 100 Followers on Instagram

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Instagram has quickly become one of the top social media platforms. With over 800 million active users monthly, many brands and businesses are creating accounts to reach a wider audience.Using this platform effectively is a great way to connect with your target audience – but it can be a little overwhelming to know where to start. How can you grow your audience and better connect with the followers you already have? We’ve collected a few simple tips that you can use to gain 100 followers on Instagram.

Make Your Marketing Easier With These Brain Storming Tools

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When it comes to content creation, coming up with solid ideas can be a challenge. The whole marketing team needs to work together to create a vision for your campaign, and there needs to be plenty of runway to expand on the idea long term. If your current marketing meetings are falling short, there are a few tools you can be using to increase communication and cooperation, while also providing you with inspiration and organization along the way.

Conducting a Content Audit

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Content audits. The word ‘audit’ brings pictures of tedium and boredom. I’d like to call it a ‘content investigation’ to make it sound more interesting, but in all actuality, an audit is an audit no matter how we try to spin it.

What Photos Can Do For Your Vacation Rental

what photos can do for your vacation rental?

I attend a few conferences a year specific to the hospitality industry. While attending these conferences I get the opportunity to meet folks with businesses catering to the same audience we work with. So, of course I look to see if they are a fit. Among these vendors are photographers, which I will cover today and what you need to know about:

Content Marketing vs. Social Media Marketing

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A strategic marketing approach on creating and distributing valuable, relevant, and consistent content to attract and keep a clearly-defined audience and to drive leads into customers.

5 Tips for Designing a Content Marketing Plan for an Inbound Campaign

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Have you been driving yourself to exhaustion going from writing blogs, keeping up with social media, and developing other content for your vacation rental property? Are you struggling to see results from your efforts? Developing your content marketing campaign will not only help you preserve your sanity when it comes to content creation, it allows you to communicate with and engage prospects more effectively than doing whatever comes to mind when you feel the need to put something out there.

What Is User Generated Content?

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What is  User Generated Content ? More importantly, how can it work for you and your vacation rental business? User Generated Content is content created by your consumers. It can be a video on Youtube , a post on Facebook, or a picture on Instagram . It’s all constructed by your patrons and it’s free marketing.