Video blogging and advertisements have become increasingly important in social media marketing. While it’s clearly an important part of any company’s marketing strategy, it can be overwhelming to know where to start.
Instagram has quickly become one of the top social media platforms. With over 800 million active users monthly, many brands and businesses are creating accounts to reach a wider audience.Using this platform effectively is a great way to connect with your target audience – but it can be a little overwhelming to know where to start. How can you grow your audience and better connect with the followers you already have? We’ve collected a few simple tips that you can use to gain 100 followers on Instagram.
When it comes to content creation, coming up with solid ideas can be a challenge. The whole marketing team needs to work together to create a vision for your campaign, and there needs to be plenty of runway to expand on the idea long term. If your current marketing meetings are falling short, there are a few tools you can be using to increase communication and cooperation, while also providing you with inspiration and organization along the way.
Content audits. The word ‘audit’ brings pictures of tedium and boredom. I’d like to call it a ‘content investigation’ to make it sound more interesting, but in all actuality, an audit is an audit no matter how we try to spin it.
I attend a few conferences a year specific to the hospitality industry. While attending these conferences I get the opportunity to meet folks with businesses catering to the same audience we work with. So, of course I look to see if they are a fit. Among these vendors are photographers, which I will cover today and what you need to know about:
A strategic marketing approach on creating and distributing valuable, relevant, and consistent content to attract and keep a clearly-defined audience and to drive leads into customers.
Have you been driving yourself to exhaustion going from writing blogs, keeping up with social media, and developing other content for your vacation rental property? Are you struggling to see results from your efforts? Developing your content marketing campaign will not only help you preserve your sanity when it comes to content creation, it allows you to communicate with and engage prospects more effectively than doing whatever comes to mind when you feel the need to put something out there.
What is User Generated Content ? More importantly, how can it work for you and your vacation rental business? User Generated Content is content created by your consumers. It can be a video on Youtube , a post on Facebook, or a picture on Instagram . It’s all constructed by your patrons and it’s free marketing.
The internet has changed the way the vacation rental industry operates. It’s become an extremely competitive business with homeowners taking control and responsibility for their rentals. With websites like VRBO and Home Away , vacation home rentals are beating out hotel bookings by offering more privacy, larger accommodations, full-sized kitchens, and a more personalized feel for vacationing families.
We are visual creatures. When we see something good it tends to grab our attention. The majority of us are visual learners, at around 65%. Therefore, it makes sense that visuals are an important part of your marketing strategy. Infographics are visual with the intent of teaching you something.