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How Google Snippets Work

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Google Snippets are among leading developments in the world of search engine optimization (SEO). Odds are good you’ve seen them, perhaps without even realizing it. But what exactly are featured snippets, and how can you leverage them to improve the position of your website in the search engine results page (SERP)? Today our team of experts is here to help you get a clearer picture of what snippets can do for you.

Do I Have To Have a Google Plus Page For My Hotel?

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The answer is actually simple – YES, you have to have a Google Plus page for your hotel. Whether your hotel is a chain, franchise, or independent, your property has to play the Google game if you want to survive online.

5 Review Best Practices for Wedding Vendors

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Online reviews are digital gold. Most bride-to-bes are millennial know-it-alls. If you’re not established online, chances are they will skip right over you. These clients put a lot of stock into the reviews of others. It’s the new and improved word-of-mouth marketing…so to speak. People pay attention to the experience others have had with your business, and that experience is a reflection of the quality of service you offer. In fact, a study by Harvard Business School’s Michael Luca, showed that a one-star increase review sites can lead to a 9% revenue increase.