Customer Service: The Good, The Bad, and The Ugly.
Think back to the last time you had to contact a company to fix a problem for you or answer a question you had.
The Pros and Cons of Live Website Chat
Managing a business comes with its challenges. At any given time, there are countless clients to serve. Business owners and employees can find themselves overwhelmed by the amount of “to-dos” on their checklist and number of clients to delight.
Marketing Trends for 2020 [It’s All About the Customer]
The umbrella term of “marketing” broadens by the year. In the past, it has been a newspaper ad, a Yellow Page listing, or a postcard dropped in the mail. Marketing trends have moved more toward the customer experience, rather than the delivery of an in-your-face advertisement.
Should I Hire a Marketing Agency?
Today’s marketing world is a whole lot different than it used to be. From the available talent to the tools and software provided, trying to market your business can be a bit overwhelming.
Social Media 101: Instagram Stories and Highlights
We’ve learned about the basics of Instagram and how to set up an account and get started. However, there’s so much more to this highly-visual form of social media than just hashtags and news feed posts.
E-mail Marketing 101 [And How It Can Help Your Business]
E-mail marketing continues to be an integral part of marketing strategy, especially when utilizing methods of demand generation. The reason it holds its strength is its personal approach – by delivering relevant content into your customer’s world, you invite them into yours. Not all email marketing is created equally. In order to be personal, not classified as […]
What is the Difference Between Lead Gen and Demand Gen?
Without being a marketing expert, you know that one thing you need to truly make your business soar is customers. But in order to get customers, you have to find them – and convince them to use or buy your product or service. Short of standing on a street corner and personally informing every passer-by […]
What is demand generation? [And how it affects your branding]
Marketing is a broad term that encompasses every detail of how you run your business and the path you take to meet your goals. When we dive into these paths, all approaches lead to the same desired result: Success. But how do you become successful? It consistently begins with the same basic premise: The NEED (or the demand) for your […]
Creating a Facebook Content Strategy
Making sure that you have a great content strategy is important to ensure your consistent success. Social media platforms are a great way to connect with your audience. And a great social media presence requires effective content. Facebook in particular is a great platform to begin your content strategy.
Conducting a Content Audit
Content audits. The word ‘audit’ brings pictures of tedium and boredom. I’d like to call it a ‘content investigation’ to make it sound more interesting, but in all actuality, an audit is an audit no matter how we try to spin it.