Breakers Website Design Vacation Rental Case Study

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Name: Breakers Website Design Vacation Rental Case Study

Date: 2016

Type of Project: Website Design

The Breakers of Fort Walton Beach offers luxury vacation rental, including one, two, and three-bedroom condos on Florida’s Panhandle Emerald Coast. The Breakers of Fort Walton Beach’s website was a few years old and due to be upgraded.

Challenges

Many staff members and guests didn’t think the website fully represented the property or its atmosphere.
The website lacked functionality. They wanted to be able to give their website's visitors more and truly take advantage of current marketing tactics (ex: blogging, downloads, and an event page)
The website code was becoming outdated and losing SEO ground
The website didn’t convert for all personas they wished to target. They felt they were leaving money on the table.

solutions

Implemented an attractive and a modern layout using stunning imagery of the beach, helpful icons, and a smooth sidebar navigation. We also ensured the site was fully responsive to any screen size.
Designed with booking in mind. Guests could choose dates that integrated easily with their reservations system.
Attractive Landing Pages that displayed downloadable content.
Added guest reviews to the site to add social proof and credibility.
Live beach cam, local events listings.

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