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Why Developing a Budget for Marketing Helps Your Vacation Rental Property

Amanda Tatum Posted by Amanda Tatum on June 13, 2016

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Budgeting is an important aspect in any part of your business, especially when it comes to marketing your vacation rental property. If you don’t have a budget it will seem like less of a priority. Without a budget you tend to carelessly spend money without meeting a certain end goal. It is important to set a budget so that you know exactly where your money is going and see how it performs. Keeping track of your money makes it easier to set goals and measure the return on your investment.
Developing a budget for your vacation rental property can help grow your vacation rental property.


Here is how developing a marketing budget can help you as a property manager:

  1. Marketing becomes more of a priority. When you develop a budget for marketing your vacation rental property, you have then officially made marketing your vacation rental property more of a priority by specifically setting aside funds to meet marketing goals. Putting a dollar amount on a project will cause you to see its value more directly rather than just throwing money at something hoping for results, yet not seeing any.  You  have now intentionally set aside money specifically for the marketing of your vacation rental property in order to meet an end goal. This will help aid in the growth of your vacation rental property as your marketing efforts become more effective because you are consciously setting aside time and money to make sure the marketing of your vacation rental property is getting the attention it deserves.
  2. Helps you set goals. With marketing more of a priority you can now set specific goals that you would like to meet in certain areas, by setting aside a specific dollar amount for each project you want to undertake. Whether you want to use money for  PPC  campaigns or improving your inbound marketing, putting a specific amount for each of these tasks helps you set goals of what outcome you want to reach based on the amount of money you budgeted for a specific property. You put X amount of dollars into a certain project, therefore you expect Y in return. Don’t forget to make sure you are using SMART goals. These goals are specific, measurable, attainable, relevant, and time sensitive.
  3. Budgets help you track your spending. When you set a marketing budget for your vacation rental  it will keep you from carelessly spending money with no objective. When you have developed a budget you will be able assign dollar amounts to certain campaigns or marketing projects that you are working on for your vacation rental property. Now that you have set a specific dollar amount for your vacation rental marketing budget then you can easily track your spending based on the projects within your marketing efforts. Tracking your spending will also help you save money that can be used to put back into your vacation rental property marketing budget or put into another area of your business.
  4. You can easily measure the return on your investment. Setting a budget helps you track how much money you spent on certain projects and assess how well those projects did. You can look at how much money you put into a project to determine how much money it brought back in. This can help you determine if your budget is set at the right amount as well. If you are not seeing a great return in one area of your marketing strategies, maybe it's time to try something new or put more money into an area of your marketing efforts that is seeing the greatest return.

Does budgeting your vacation rental property marketing seem a little overwhelming? If you need help creating a budget we invite you to contact us and schedule a free consultation with our marketing experts to discuss the solutions that are right for you and start developing a budget to make marketing more of a priority for your vacation rental property.

Topics: Content Marketing

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