You always hear about the importance of continuing your education, no matter what field you're in. The same thing is true for the marketing and public relations world, especially digital marketing.
Digital marketing as a whole is constantly changing, everything from strategy, to the newest platforms and don't forget software!!
We are always on the hunt for the latest and greatest software as well as learning new tactics and what is going on with online platforms.
One of the greatest examples is how we tend to stalk platforms for new releases. We loved it when Instagram rolled out the ability to run ads. Once the roll out starts, then the learning begins. We watch many webinars and tutorials as well as read many articles by the platforms and leading experts, like Mashable.
Our team takes pride in knowing about the latest developing platforms and learning how they may be incorporated into our clients' strategy.
Not only do we participate in our own online education, but we also watch for seminars that will help keep our knowledge up to speed. These are hard to find and are rare for our industry, but when we find a beneficial one, we are sure to attend.
The Captevrix team loves to learn, but we also have a passion for teaching. We aren't scared to experiement with strategy or challenge the "you can't do that"or "it's not possible" scenario. If we learn of a great strategy or a "trick" we are sure to write about it and share with our online community.
One thing I have learned in the marketing industry over the years is that you simply have to have a desire to learn and change with the times. Today's marketing is constantly changing and evolving to enhance the end users experience. To keep the experience positive, one must continue their education and fine tune their skills. This is what makes a great marketer.
Now for the answer to "Why is continuing education important to us?" Simple, it makes us better, keeps us on the cutting edge, which gives our clients great results.