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Using A Great CRM For Marketing Success

Amy Raymond Posted by Amy Raymond on September 18, 2019

CRMs for Marketing Success

Having a CRM is crucial for a successful sales effort. But what is CRM software? CRM stands for Customer Relationship Management. And in marketing and sales, it’s ALL about the relationship. Building and maintaining relationships with your customers is what keeps your business thriving and growing; a CRM software or platform is the product you use to build and maintain those customer relationships.

What are CRMs Used For?

CRMs are used by companies to process and analyze customer information. A good CRM will allow you to create sales funnels, store and manage contacts, and so much more. It is one central spot for managing customer data. If you’re noticing that the information you need on a customer is not in one spot, such as a name of a contact and the last time you chatted with them, then it may be time for a CRM!

The goal of a CRM is to simply improve business relationships. By utilizing the tools a CRM offers, you should be able to stay connected to your customers, automate and streamline your processes, and maximize profit. All of the information stored and used in your CRM is by nature accessible to anyone you give access to at your company. 

Since everyone at your company can have access to your CRM, you are setting yourself up for higher productivity and a much quicker process when it comes to accessing information about your customers. CRMs are especially beneficial to small businesses because they allow for quick and organized growth.

Why Should I Use a CRM?

So - why does your business need a CRM? Do you keep track of your contacts and personal interactions with them in one central spot? If you answered no, you may need a CRM. It connects each piece of your business and makes it available to your team. Have a big team? No problem: HubSpot, an example of a great CRM, is free for an unlimited number of users and allows up to 1,000,000 contacts!

What Does a CRM Do?

CRM software allows you to not only store, but segment your contacts as well. Segmenting, which is a strategy where one divides contacts into smaller groups based on certain characteristics, allows you to better target your contacts with messages specific to their needs. A CRM also lets you view a multitude of contact activities in relation to your sales and marketing, such as form submissions, page views, CTA clicks, workflows, calls, and more. This helps you track your contacts and take the best course of action based on the materials they’ve already consumed or the actions they have already taken.

What is HubSpot CRM?

HubSpot’s CRM, used by our company, is very robust and is even called the highest-performing CRM available. HubSpot’s CRM solution offers contact management, contact website activity, companies, deals, tasks and activities. You’ll also have access to marketing tools such as forms, pop-up forms, email marketing, and ad management. Sales tools you have access to include live chat, conversational bots, team email, and conversations. Finally, you’ll get access to service tools like ticketing and calling. This is available to paid customers. 

What is Stored in the HubSpot CRM?

The HubSpot CRM is used to store contacts, companies, deals, tickets, interactions and associations. Three of the main facets of a HubSpot CRM are described below.

Contacts

Contacts are individual people stored in your CRM. Most CRMs will record a first and last name and an email address.

Companies

As a company that sells services or products to other businesses, you’ll want to be familiar with the CRM’s “companies” feature. HubSpot puts the company record at the top of the hierarchy. There may be 4 different contacts that belong to one company.

Deals

The steps in your sales process is represented by a deal stage. If you have discovery calls with contacts, for instance, this would be the first deal stage in your CRM.

HubSpot provides an easy-to-use interface along with a plethora of help videos to get you started with your CRM. If you need help from a daily user, let us know - we’d be happy to show you around the HubSpot CRM!

 

Topics: Marketing, CRM

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