Millennials aren’t the only people interacting and embracing new technologies or engaging on social media. So why do we act like they are? Move over millennials. Generation C is the new target. As their numbers are still unclear, their growth is obvious. Therefore, how we interact with them will be important.
Who Are They?
Generation C can be referred to as the connected consumer. However, it depends on who you talk to. According to a blog by Hootsuite it is anyone who integrates technology into their daily routine, regardless of age. It’s all about how people use and interact with technology. It can be anything from them being active on social media, to living on their smartphones, to the use of smart appliances. It’s all about the mindset of embracing these technologies as a part of their everyday lives.
With high speed internet and smart devices, Gen C is everywhere. Any generation can be apart of it. Many millennials, Gen Xers, Gen Yers, and even Baby Boomers are part of this generation. Think of it as those who are constantly engaging with digital media.
Why This is Important for You and How to Reach Them.
Generation C lives on digital media. If you thought millennials were hard to reach, Gen C is even harder. Because they live online they are bombarded with tons of messages. If it doesn’t catch their attention then they won't interact or engage with it. Your goal has to be to catch their attention. Therefore, content has to be visually appealing, useful, and highly entertaining. So creating content that is extremely appealing, adds value, all while being entertaining - this will be your next challenge.
Traditional approaches just don't cut it. Generation C uses their smart devices to engage and participate. They don’t merely passively consume media. For Gen C it is an active process. They want to be part of an experience. Therefore, being personal is important. Commenting and responding will be more important than ever.
At Captevrix we offer solutions that can benefit you and your business. Anything from solutions in social media, websites, inbound marketing, and even review management, we are sure to have a solution that is right for you. Schedule your free consultation today to learn more about how we can work together.