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Is Your Business Ready For Snapchat?

Bianca Strader Posted by Bianca Strader on April 30, 2018
Oh snap! If you haven't already started to think about new platforms to reach your audience in creative ways, then it’s time to ride the wave and get ahead while you still can. Is your business currently taking advantage of Snapchat’s ability to build brand awareness for marketers, businesses and brands? If not, this blog will certainly help you get your feet wet and start brainstorming creative ways to build your brand on this powerful social media platform where followers are ‘friends.’business snapchat

Give Your Friends A Behind The Scenes Look

Your business can no longer afford to ignore Snapchat. Why? With over, 175 million daily active users, this fact within itself should raise flags and send up flares. Snapchat is a great way to give your followers and users an authentic look behind the scenes of what is going on in your business. For example, giving your customers a behind the scenes look gives you the opportunity to customize it for yourself.

  1. Make It Interactive 
You don’t want to show everyone sitting around your office cafeteria; rather share images of their lunches, share video content of a delicious homemade dish, make your followers want to continue watching your story, while keeping in mind that it’s important to keep it relevant and valuable to your followers.

    2. Showcase Your Entire Team

Don’t just show the popular faces or familiar ones. If your business is in a restaurant,  show the deliciousness your cooks and linemen are whipping up. Flaunt what you have stirring up in the pot and make it seem like an extra special opportunity!  Help your Snapchat friends and followers feel connected to your business. This is your chance to truly give your followers a personalized, almost tangible feel to a true behind the scenes look.

Drive Traffic To Your Website

If you want to increase website traffic or announce that you have a special offer or flash sale going on… Snapchat has a feature that allows you to add links to your story. To clarify, take a video or photo as you normally would. Then, on the right side of your screen, select the paperclip before adding it to your story. Boom! Now, you can add a link to your post. Your users will have access to the link if they follow the prompt at the bottom of your published story to “swipe up.”

Use Your Local Influencers to Boost Credibility

You’d be surprised the level of credibility local influencers come along with. Using your local influences will boost audience engagement and brand awareness. I mean, who doesn’t want what the cool kids have? As long as the content is still relevant to both your followers and your business using this as a marketing tool will be a home run. Using an influencer will leave you with the window to get creative. Think about letting influencers take over your Snapchat account. This can certainly expose your brand to a bigger audience. Obviously, this should go without saying, but you’ll need to come up with some type of mutual agreement or pay your influencer to do this. Wondering how an influencer can boost your sales? Invite them to come in for a Snapchat Takeover. Ask them to post it on their social media as well. If you’re a local boutique, invite the influencer to come shop for an hour and showcase all your new shipments.

business snapchat

Offer Promotional Discounts & Codes

If you can’t get a local influencer for a Snapchat Takeover, consider offering promotional discounts and codes. Having a slow week? Not sure what you can do to boost sales? When in doubt, share relevant content. Give your followers something to get excited about, something useful. Send out discounts and promo code offers via Snapchat. Drive your sales and increase conversions in a way that your followers will appreciate your brand and business for being you. Let’s be real, we all love a surprise flash sale from our favorite brands.

Take Advantage of Using Sponsored Lenses

Let’s kick these tips up another notch. Nowadays, it’s safe to say that sponsored lenses are more interactive than filters. Filters are found after users have taken a picture or video, by swiping left or right on the screen. On the other hand, lenses use facial recognition technology and use augmented reality. This makes the entire interactive experience in real-time in a high-quality fashion. As you’ve probably seen, facial recognition on snapchat allows its users to become rainbow-puking dragons, chubby babies, dogs and glamourous flower crown wearing individuals. If your business is a local landscaping company, let users become silly grass mowing landscapers or place them in a field of flowers cutting hedges. When your brand becomes associated with positive emotions your customers or potential customers can identify with, your results will be much more rewarding.

Keep in mind these are just a few ideas of how to use Snapchat; there are many other ways to use Snapchat to leverage your marketing techniques in various creative ways. Now is the time to ask yourself again, is your business ready for Snapchat?

Topics: Social Media

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