Do you need to improve your internet marketing in order to compete with those who are taking your market share because they have great online marketing? With the vastness of the internet it is important to have a great online presence if you want to effectively market your vacation rental property online. Improving your online marketing for your vacation getaway is a step in the right direction when trying to compete for market share. The key is to build an inbound marketing strategy.
Don’t know where to start in building a strategy for the online marketing of your resort? Here are a few ways you can improve your market share through online marketing. Use these steps to create your very own inbound strategy for your vacation property:
- Know your Buyer. Creating a buyer persona or personas for your resort is a great place to start. You cannot create content until you know who you are creating it for. Buyer personas are semi fictional representations of your customers based on real research. A good place to start is by interviewing those who have already visited your resort.
- Know where your Buyer is in the Buyer's Journey. The buyer’s journey is the process your buyer's go through before making a purchase. The stages are awareness, consideration, and decision. In the awareness stage the buyer experiences or expresses symptoms of a problem. In the consideration stage the buyer has defined the problem and begins to research to find solutions. In the decision stage the buyer has made a decision on the solution and is ready to make a purchase.
- Create content your buyer wants to read. When creating content be aware of the persona and where they are in the buyer’s journey. Make sure to keep it educational. Keeping it educational creates trust with your buyers and shows that you are an authority in your industry.
- Distribute your content. There are many channels you can distribute your content to. Remember content and context go hand in hand when distributing your content. So before you distribute your content make sure you are posting it to the right channel so that you give it the right context.
Great internet marketing is about empowering your customers and making them your main focus. Including the customers will give you better results because you no longer have to guess at what they want. When you engage with them it is like having a conversation and their interaction will tell you what they like and what they don't like so you can make changes and begin to see improvement.
Creating a great online marketing strategy for you resort can be time consuming and stressful, but is important when competing for market share. It may not be an option for you to do alone because of your full schedule. We specialize in inbound marketing solutions such as blogging, email marketing, search engine optimization, social media, PPC, lead nurturing, web design, and more. To find out more about how you can create an amazing internet marketing strategy to compete for market share, we invite you to schedule a free consultation with our marketing experts to discuss the solutions that are right for you.