How do you market to the young adults that contribute $1.3 trillion in annual spending? How about a handshake? That may seem far-fetched, but there are many ways you can achieve a personal connection on a virtual scale. Reach out to your target on a personal level, as if you’re greeting them in person. Millennials value personable experiences.
How do you achieve this virtual handshake? When you’re writing online content, is it conversational, or just a spew of facts, statistics and ‘Buy Now’ CTAs? This generation of internet gurus won’t waste their time with gimmicks, because they know there’s something else out there worth looking at. According to a recent Forbes article, “43% of millennials rank authenticity over content, 33% rely mostly on blogs before making a purchase and only 1% said that a compelling advertisement would make them trust a brand more.”
Don’t be afraid to share your knowledge - and be creative about it! Videos are a great way to engage the younger target and are much more likely to be shared to social media sites. And because a majority of millennials are glued to their computer screen or mobile device, having a site that is not only responsive, but creates an enjoyable user experience is absolutely crucial.
The next, and probably most obvious, tactic is to tune in with social networking. Facebook, Twitter and Youtube are the most popular networking sites as of November, 2016. Social Media isn’t just about memes and sharing material with friends. It’s an opportunity to collaborate, and make your future clients feel involved in your company. An excellent Hubspot article by Meaghan Moraes wrote, “when it comes to Millennials, they want to be more involved with how products get created. So, companies that enable them to be part of the product development process will be more successful. Marketers need to focus on building relationships with consumers by fueling their self-expression and helping them establish their own personal brand.”
Related: Perfecting Your Social Media Profile
Lastly, it’s out with outbound marketing. The clicking fingers of today’s youth are experts at avoiding pop ups, banners and other forms of online advertisements. They’re a hindrance to their online experience. Inbound Marketing is changing the way businesses are reaching out through the world wide web. Great content is the foundation of the Inbound Methodology. You’re not telling people to buy. Instead you’re offering and educating in order to build trust and leading a client to a final decision. To find out more about how this technique works, contact our experts! We’ll help you reach those coveted spenders with ease.