Does your company or business need help with Public Relations (PR) but you have no idea how to pick the agency that’s right for you? You need to be able to trust a PR agency and have strong communications in order for the relationship to be successful. There are definite things to look for when making the decision and by asking a few questions you can make an informed decision.
Here are four revealing questions to ask when selecting your PR agency:
Do you have experience within our industry? Finding an agency with previous experience in your industry can be helpful and allow them to understand your goals and the best way to reach your audience.
How do you measure results? An agency should be able to provide an evaluation of their efforts. Whether it is ROI on sending out a paid press release or potential impressions received from a press conference, a PR agency should provide you with some kind of gauge of success.
How else can you help our organization? Even though you are looking for an agency to assist with your PR efforts it is always important to know what other services they provide. They may have proven success with social media or graphic design, which could be beneficial in the future.
Why should we choose you? This is a great question to ask when making any business decision because you will find out what makes them different. With many agencies out there providing similar services, you need to find out which one has an added benefit that is important to you.
Don’t be afraid to ask these questions and any others you may have. The relationship between a company and their PR team needs to be strong so communication to their audience is cohesive and all messages are consistent.