Marketing your business can be a daunting task. Knowing where to begin, how to compile your data, where to store it and how to get everything to work together fluidly - is enough to give anyone a headache.
Luckily, there are solutions to optimize your business’ efficiency, streamline your marketing efforts in one place, and allow other software and programs to integrate.
With the recent global pandemic, small business owners are struggling to figure out how to cut costs, while increasing their profits. Marketing tends to be a cost that many decide to decrease when it’s necessary for increasing business. This catch 22 is enough to leave any owner’s head spinning.
HubSpot just may be the answer you’re looking for - especially for inbound marketing techniques.
What is HubSpot?
According to Wikipedia, “ HubSpot provides tools for social media marketing, content management, web analytics, landing pages, customer support, and search engine optimization. HubSpot has integration features for salesforce.com, SugarCRM, NetSuite, Microsoft Dynamics CRM and others.... [HubSpot] has been called "a prolific creator of content" such as blogs, social media, webinars and white papers."
HubSpot is an inbound marketer’s dream; a one-stop shop for all of your needs. And it is surprisingly affordable. We’ll get into that later.
What does HubSpot provide me?
One issue many have with marketing is time. And we all know, time is money. The more tools you have to bounce between to make your strategy efficient, the more time is spent managing them. Separate email marketing tools, ad software, forms plugin, a pop-up tool, live chat software, social media bot, CRM--- it all adds up to a lot of time, money and manpower… and FAST. You end up spending more time managing all of your tools than actually marketing.
In addition to a slew of tools being time consuming, it’s also confusing. When your marketing tools don’t talk to each other, your customers will take notice, and it will reflect badly on your business.
HubSpot allows you to send marketing messages via email, build ads, create forms and landing pages, set up live chat on your website, analyze your marketing with in-depth statistics - and most importantly - it’s the #1 CRM. It tracks all of your interactions in one place. When you do this, you make your business more personal for your customers and they notice - in a great way.
So when Sales Rep Jenny sends an email to Customer Sally, and Customer Sally calls in to ask a question, no matter who she speaks to, everyone in the company can easily access who she is, who she spoke with last, where she is in the sales process, what emails she has received, and anything else you choose to note.
Not only that, but with your all-in-one tool, you’ll be able to segment emails based on certain aspects of each customer’s virtual profile. Want to send a “thank you for your business” message only to people who have purchased in the last 6 months? Easy. Want to shoot an email to any customer in your CRM who lives in Scarsdale, New York? Done. Want to follow-up with a prospect that hasn’t been reached out to in a while? Simple!
And along the way, analyze your website stats, email performance, contact lifecycles, and more with easy to understand graphs.
Graph examples provided by HubSpot
The integrations are also very note-worthy. You may be starting from scratch, but you may already have some marketing tools in place. Not only is it easy to import existing contacts, but you can also integrate some of the tools you already use to work in one place. Here’s a full list of apps and tools you can sync with.
OK, But… How Much and How Do I Get It?
Introducing the Marketing Hub Starter package. You get many of the tools that HubSpot has to offer - for just $50 per month*. That’s not a typo. But it is a limited* time offer.