Email marketing continues to be one of the best ways to stay in front of your targeted audience. Probably because your customers are in their inboxes every day- if not serveral times a day. By using email marketing correctly your content is sure to reach them. So whether you're new to to the game, or an old pro at it, below are three things every marketer should know when it comes to successful email marketing.
1) First, 51% of all emails are opened on a mobile device. You should always use a responsive email template to ensure your emails look perfect on any size screen. Before you hit send, make sure you preview your emails on a mobile device! (stat source: Litmus)
2) Did you know that iPhones will cut off a subject line over 32 characters? With that in mind, keep your subject lines short and to the point, but still coherent and descriptive. Try to place the most important words first so they don’t get cut off.
3) A/B test your emails. You should be A/B testing your email marketing campaigns to help determine best times & dates to send your email or best type of subject lines. Some companies may find they receive a better open rate on a Saturday morning than a Tuesday afternoon. However, you won't know when your emails perform the best if you don't test them.
4) 47% of nurtured leads make larger purchases than non-nurtured leads. Create an automated series of emails that deliver educational, relevant or helpful content to your subscribers over a period of time. Automation is the key to nurturing your audience until they are ready to make their purchase. It helps build credibility to your company and makes the consumer feel confident with their buying decision. (stat source: Emma Email Marketing)
Hopefully these 4 things about email marketing will help you during your next email campaign. Don't forget to subscribe to our blog for other tips to help with your inbound marketing efforts.