Looking for a few easy tips and tricks to apply to your marketing efforts today that will ultimately help attract more vacationers to your rental properties? Attracting more eyeballs to your website or social media outlets seems like a lot of work, but I have compiled 3 easy things you can implement today that can start bringing more prospects to you.
#1 YOU not WE
Go onto your site and read your current content. How is your approach? Do you use verbiage that just describes YOU the whole time? Instead of stating facts about your vacation rental company or pushing discount codes down their throat to try and sell your property, position yourself as a solution to THEIR problem. Use lots of “you” and little “we”. Simple change that can make a large impact.
#2 Maintain a Blog
Okay, at this point in the game everyone knows blogging is an important factor in your marketing efforts. However, it is HOW you blog that makes a difference. When thinking of topics, use your vacationers train of thought when searching the internet. What kind of questions are they asking? What answers are they seeking? For example, if Kelly is looking for a unique place to get married on the beach, and you have beach front properties set-up for weddings, here is a blog idea. “4 Perfect Beach Wedding Venues You May Not Have Thought Of” and then you can talk about your top 4 oceanfront homes in your brochure.
#3 Submit Your Content
Links aren't everything in SEO, but search professionals say a large portion of the engines' algorithms are link-related. That means, start submitting your content to travel sites or blogs. Whenever you write a blog, make a video or post any guides you create and make sure to post on all social media outlets. You could grab the attention of a company who wants to share your info. It is also important to do a little research and see if you can submit your content directly to a website that could find it helpful to their readers and link to you! These links are a huge SEO drivers.
If you were looking for a few easy tricks to help your rental company attract more vacationers, I hope these three ideas help! If you need any more advice or direction to increase your leads, contact us today for a free consultation.