Today’s marketing gives customers the power. They determine the ranking of your business through reviews. They promote your business through social media. They educate people about your business through personal experiences. Since customers determine the success of your business, it’s important to tune your strategies accordingly. Below are 10 ways to take your company to the next level and meet the demand of online consumers.
1. Collaborate
Make sure your sales and marketing teams are on the same page. The Marketing team feeds the customer through the buyer’s journey. The Sales team meets them at the finish line.
2. Don’t Overbrand
Speaking of the buyers journey, people first want useful information before they even think about making a purchase. If all you talk about your company, what is there to learn?
3. Listen
listening isn’t just for the sales anymore. What are your customers searching for? What are their questions? Listen to what your customers want and then address their concerns with useful content like guides, whitepapers, and blogs.
4. Track Your Results
This is the most important point on the list. There are plenty of analytical software to help track which tactics are working.
5. Optimize
Follow the Inbound Marketing Methodology best practices. Not only will you see a return on your investment, but your rankings will be high and your customers will turn into happy promotions.
6. Be Shareable
This should be a given. Use every avenue to spread your content by putting social media sharing icons on your pages. Not only does this help your SEO, but it plays a big role in the next point.
7. Be Easy To Find
Billions of people are active social media users so it only makes sense to participate. By being shareable, you’re enabling people to become promoters of your company. That’s right – FREE MARKETING.
8. Be Respectful
Your customers aren’t just statistics. They’re real people with real feelings. Instead of treating them like a blank check, treat them like you would treat a friend. This can be applied to everything from personal interactions to online content.
9. Be Honest
Unfortunately, some businesses still fee like they need to glamorize their services or hide their business strategies. Businessmen that walk customers through their process and educate them are more likely to build trust early on.
10. Don’t Spam Your Customers
Just the thought of automated emails makes us shudder. They’re not personable. Think of it this way – you wouldn’t spam your mother, so why spam your customers? Just greeting someone by name can make a huge difference
