Marketing is ever-changing, but some marketing ideas still hang around long after they’re proven to be myths. In order to be successful with your marketing, it’s important to be able to distinguish fact from myth. It’s time to lay out 10 of the biggest marketing myths you still may believe!
Having a Website is Enough to be Successful
If you build it, they won’t necessarily come! In your industry alone, there are most likely hundreds, if not thousands of competing websites. Just having a website as a way to carry your marketing is not enough anymore. If you lack a clear marketing plan and are not providing tantalizing content to your audience at the right time, you might not be doing enough to get in front of your potential clients and customers.
Word of Mouth is Enough to be Successful
Similarly to myth #1, it is not a good idea to rely only on word of mouth, or any one tactic for that matter, to carry your brand. Though in some industries it is common to rely heavily on word-of-mouth to generate business, times have changed. Now, more and more people are using the internet to find the services they once asked friends about. Having a website and offering great content are just a couple of ways to get ahead of the game.
I Don’t Need a Case Study to Prove Myself
Any buyer will likely want to get examples of your work, no matter the industry you’re in. Whether you’re an interior designer or dentist, most buyers will be interested in how you’ve been successful with past clients. Remember that real numbers and testimonials do very well when developing a case study.
Writing a Few Social Media Posts is Enough to Get Exposure
Posting on social media is a great idea, but it’s only one small part of the bigger marketing picture. It’s also important that you think about what your audience wants to see and when the best times to publish your content are. You might also consider sponsoring posts or creating in-depth ads to spread the word about your product or service. There is a lot that goes into successful social media marketing, and even more that goes into successful marketing as a whole.
Social Media is Not Intended for my Industry
According to BIA Kelsey, 97% of buyers use online media when researching services in their area. That’s far too many to ignore - the power of social media is relevant to all industries. Being a part of social media and having a great online presence can get your product or service in front of those looking for it online!
Social Media is Only Good for Personal Use
Social media is a huge marketing tool that any business can take advantage of. Years ago when social media was first introduced, it’s true that it was intended mainly for personal use. Now, however, businesses across the globe utilize social media to get their brands in front of prospective buyers. Don’t miss your opportunity to market successfully on social media due to this myth.
Quantity Over Quality When it Comes to Content
Actually, just the opposite is true. Think about this: You’re researching a topic online and come across an article that’s repetitive, basic, and gives little information about what you need. You would probably become frustrated! Write to impress your audience with your knowledge and they will come back for more.
Inbound Marketing is Just Content Creation
While it’s true that creating more content can be a good thing, it’s not all that it takes to have a successful marketing strategy. Just like with some of the other myths, content creation is just one piece of the whole marketing pie. Your content should be enticing and timely, but you should never create more just for the sake of it.
Inbound Marketing is Just a Fad.
Inbound marketing has been going strong for several years now, and those who haven’t adopted it are truly missing out. According to Hubspot, 3 out of 4 marketers prioritize an inbound approach to marketing.
We Don’t Have Internal Resources for Marketing.
Sometimes this is false, for many companies. Many marketers are not formally trained and are able to dive right in. However, if this is, in fact, true for you, you’re in luck. The experts at Captevrix can give you the help you need!