Facebook is a wonderful way to keep up with your friends and loved ones. It is a means of sharing stories and pictures while also letting the world in on normal day-to-day whereabouts. Facebook is also a tool for marketing, public relations and advertising. While Facebook is meant to be a positive and exciting tool, there can be times where it is abused. Many personal and business accounts make many common mistakes and don’t realize how offensive and damaging it can be.
A major mistake made is assuming that what you post can only be seen by your friends. Many times individuals post a status and assume that their small group of friends will be the only people to see it, when really this is far from the truth. Facebook is all about sharing interests, so, if one of your friends “likes” your post, it is shown on their newsfeed and their friends see it. If one of their friends shares it, it is shown on their friend’s newsfeeds also, and the pattern continues. As you can see a post can easily go viral. A good rule of thumb to follow when posting on Facebook is “if you wouldn’t want your grandma to see it, don’t post it.” Your future employers will check your Facebook page during the hiring process and you don’t want them finding things that will keep them from hiring you. By keeping this in mind, users become more mindful about what they post, that way it doesn’t matter if more than their Facebook friends can see it.
Businesses also make mistakes on Facebook and selecting the correct Facebook Privacy settings without even realizing it. Many businesses forget that Facebook has rules that pages must follow; such as not listing promotions in their cover photos. Another mistake commonly made by businesses is not responding to reviews, negative or positive. This can give customers the idea that the business doesn’t value their opinion, which could lose potential clients. Businesses that clog newsfeeds and leave out important contact information on their profile also risk losing potential clients. Not being able to find business hours, phone number and location is very frustrating for clients and can lead them in another direction. Businesses should treat Facebook almost as their website, including any and all information one would need.
Posting too little or too often can cause negative ramifications. Posting too little can mean that you have a small following. Try to create posts that your followers can engage in such as questions or competitions. Posting too often can pest your followers and actually make them unfollow you. It is important to only post content that is relevant to your business and Captevrix is here to ensure that happens.
One of the biggest mistakes being made by a business is creating a profile instead of a page. If people are having to request being your friend, you’re doing it incorrectly. If you are not sure, contact us!
The ultimate aim of Facebook marketing is to each potential customers and build your relationship with existing ones. Creating an engaged audience on your Facebook page is not rocket science, but it does however require a commitment to creating quality content and understanding your audience. Remember to avoid the common mistakes talked about above if you want your Facebook marketing efforts to pay off for your business!