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5 Tips for Designing a Content Marketing Plan for an Inbound Campaign

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Have you been driving yourself to exhaustion going from writing blogs, keeping up with social media, and developing other content for your vacation rental property? Are you struggling to see results from your efforts? Developing your content marketing campaign will not only help you preserve your sanity when it comes to content creation, it allows you to communicate with and engage prospects more effectively than doing whatever comes to mind when you feel the need to put something out there.

What Is User Generated Content?

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What is  User Generated Content ? More importantly, how can it work for you and your vacation rental business? User Generated Content is content created by your consumers. It can be a video on Youtube , a post on Facebook, or a picture on Instagram . It’s all constructed by your patrons and it’s free marketing.

How To Make Your Vacation Rental a Success

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The internet has changed the way the vacation rental industry operates. It’s become an extremely competitive business with homeowners taking control and responsibility for their rentals. With websites like VRBO and Home Away , vacation home rentals are beating out hotel bookings by offering more privacy, larger accommodations, full-sized kitchens, and a more personalized feel for vacationing families.

Using Video To Help Your Vacation Rental Get More Bookings

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Video is seen as a very important marketing tool for 2017 and the coming years. According to Martech , video will make up 82% of all consumer internet traffic by 2020. There is a shifting focus on making video more valuable as a marketing tool. We no longer care about the number of views unless the views will result in actual leads. So having millions of views isn’t the goal. The goal of video is to attract the right people and add value to them.

Snackable Content and How to Create It

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Snackable content is content that is short, sweet, and sharable. This concept has been around for a while, however it is still relevant in today’s fast paced world. People, by nature, will scroll past things that do not grab their attention.

Why You Should Be Blogging for Your Resort

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Blogging. It sounds so easy, but as a resort manager I’m sure you can think of a hundred other things you could be doing besides blogging. However, did you know that blogging can actually help you increase your bookings? It’s a simple idea really, but often not done because of time constraints or because there is a lack of understanding of the true power blogging can have on your resort.

How to Resonate with Millenials

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How to Resonate with Millenials blog.png

How do you market to the young adults that contribute $1.3 trillion in annual spending? How about a handshake? That may seem far-fetched, but there are many ways you can achieve a personal connection on a virtual scale. Reach out to your target on a personal level, as if you’re greeting them in person. Millennials value personable experiences.

10 Ways to Insulate your Business from Disruption

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10 Ways to Insulate your Business from Disruption

Disrupting customers to make a sale is a strategy that’s decayed over a very short amount of time. Cold calls rarely work and, when they do, it’s not worth the cost. We’ve outlined 10 ways to turn your disruptive sales tactics into digital handshakes.

Are You Relying On Booking Sites For All Your Reservations?

a city skyline with the words are you feeling on booking sites for all your reservations?

city skyline

Are you relying on booking sites for all your reservations?

Recently I have had the chance to speak with several general managers of vacation rentals and hotels to find out how they are going about getting those “heads in beds.” I was shocked to hear that a whopping 25% of them relied on their website and booking sites alone for reservations! When asked if their goal was met, the answer was “NO” across the board. That, didn’t shock me.